Executive Bios

Michael Cerda
Co-Founder and CEO
Michael co-founded Jangl with Ben Dean in 2005 after having spent 10 years with some of the world's most innovative and successful networking and communications companies. Michael formerly directed business development efforts for Trapeze Networks, specializing in early customer engagement and forging key alliances with infrastructure, security, and VoIP companies. Before that, he was director of business development at Procket Networks, a top sales director at Redback Networks, and held several account management roles at companies that include Lucent Technologies and Netopia. Michael was also the founding CEO of a click-and-brick lifestyle company called The Yoga Company, which he formed to share his passion for yoga with consumers in a web-friendly way. Michael earned his Bachelor of Science in Industrial Technology/Management from California Polytechnic State University at San Luis Obispo.

Ben Dean
Co-Founder and CTO
Ben Dean co-founded Jangl after more than a decade of designing and building creative technologies designed for consumers. Most recently, Ben's focus has been on working with service providers to define and build consumer voice services. At MusiKube, Dean helped architect, build, and deploy 411-Song, designing the infrastructure and working with partners to launch and integrate the 411-Song solution on U.S. wireless carriers. Also at MusiKube, Ben helped architect and build the 411-Tone service, one of the first voice-enabled ringtone search and ordering services. At Referral Networks, Ben developed an employee referral solution to help Fortune 500 companies find qualified candidates via their employees' social networks and, while a consultant at GlobalWorks, designed and built an XML-based content management solution that helps clients manage their consumer-facing web content in any language and any region. Earlier in his career, Ben was an early executive at BuyerWeb, leading the development and management of the reverse-auction service and, before that, designed consumer electronics hardware and software applications used by Denon Electronics' worldwide customer base. Ben holds a Bachelor's Degree in Audio Engineering from the University of Miami in Florida.

Brian Longest
Chief Operating Officer
Longest contributes a wide array of experience that includes hands-on work in start-up and executive management, operations, marketing, venture capital and intellectual property law. Before joining Jangl, Longest was SVP of Operations and Interactive Marketing at PodShow, joining the company prior to funding and subsequently assisting with two capital raises. His role at PodShow also included acting as the VP of Engineering through the initial PodShow launch in July 2006, opening the San Francisco corporate headquarters, and managing human resources, facilities, legal, IT, finance, customer support and more. Prior to PodShow, Longest had established himself as a successful serial entrepreneur, having founded Mesia Corp. (Media Enabled Software and Internet Advertising), growing a million+ member viral consumer shopping and rewards site monetized by both shopping and permission-based email, and one of the first companies to engage in customer relationship management on the Internet. As founder and CEO, Brian raised venture capital, set the strategic direction for the company, and guided product vision, marketing, sales and business development. His success at Mesia was rooted in his vision of the internet as the ultimate one-to-one direct marketing medium, and his pioneering work in viral marketing, conversation marketing, social media, strategic and affiliate relationships, and SEO/SEM. Early in his career, Brian practiced intellectual property law, and he remains licensed to practice before the U.S. Patent Office. Brian holds a Bachelor's Degree in Computer Science from George Mason University, and a JD in Intellectual Property and Patents from George Mason University School of Law.

Jim Black
VP, Engineering
At Jangl, Jim oversees all aspects of engineering and product development. Jim has more than 20 years of senior management and engineering experience in web and desktop applications, mobile services, embedded/device applications, and high-performance servers. He has held critical engineering management positions at several successful startups and leading technology companies. Before Jangl, Jim was VP of Products and Technology at Scalix, an open source enterprise messaging system. Earlier, Jim was SVP of Engineering at Pixo, providing wireless carriers easy vending of digital content such as music, games, applications, and ring-tones. As VP Engineering at Critical Path / Remarq, Jim oversaw development of all hosted applications. Earlier in his career, Jim joined Netscape with the Collabra team, and led the development team that created the award-winning Netscape Enterprise Server platform. Jim earned his Bachelor's degree in Computer Science from Rice University.

Aaron Burcell
Vice President, Marketing
Burcell brings to the Jangl team his rich background in consumer marketing and bench strength in start-up operations, business development and fund raising. A veteran of consumer technology startups that intersect media and personal communications, Burcell most recently headed marketing and communications at PodShow, where he was one of the first five employees, helping PodShow vault from early podcasting leader in 2005 to the world’s fastest growing media company in 2007. At PodShow, Burcell successfully created media and ad industry awareness that supported the company’s programming acquisition and ad industry partnerships, and in turn helped generate revenue from a global audience of tens of millions. Prior to PodShow, Burcell led all outbound and product marketing efforts at Stata Labs, which was acquired in 2004 by Yahoo!. One of the first five to join Stata Labs, Burcell drove marketing efforts for Bloomba 2.0, a critically-acclaimed search-based email program later licensed to Corel Corporation. Earlier in his career, Burcell was a co-founder and partner at Alterlayer, an innovative sweat equity firm that consulted and invested in a broad array of Silicon Valley-based startups, and worked in Microsoft’s Consumer Platforms Division, having joined Microsoft following its acquisition of WebTV, where he was employee #21. Burcell is a graduate of Stanford University, majoring in Political Science.

Timothy Johnson
Senior Director, Corporate Communications
Timothy brings to Jangl more than 15 years of experience in corporate communications, public relations, marketing and strategic planning. Before Jangl, Timothy was an early founder and partner at Voce Communications, and critical to its emergence as one of the most respected independent communication consultancies in technology. At Voce, he helped craft the agency's award-winning Social Media practice, and developed, managed and contributed to client programs for companies like Yahoo!, Network Appliance, Peerflix, Discovery Channel, Brocade, MegaPath Networks, NEC, Fujitsu, DigitalPersona, as well as numerous early-stage companies formulating their communications strategies. Prior to Voce, Timothy spent several years at top technology PR agencies consulting with companies that included Hewlett-Packard, Symantec, and Applied Materials, and served for five years in the U.S. Navy as a public affairs manager and journalist.

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